OUR FABRICS
Starting off with one of the most biodegradable fabrics in fashion history - LINEN. According to Common Objective’s Made-By Environmental Benchmark for Fibres, organic linen
is one of the most sustainable fibres in the world, earning the highest rating. Linen is thermo-regulating, it keeps us cool in summer and warm in winter. It can withstand high temperatures — making the fabric generally perfect for raiding the jungle or lounging on a tropical island. It absorbs moisture without holding bacteria. In fact, it is actually stronger when wet than dry and becomes softer and more pliable the more it is washed.
Flax, the plant from which linen is made, is also extremely versatile. Every part of the flax plant has traditionally been used to create a worthwhile product — nothing is wasted, and production is cost effective. Flax is resilient and can grow in poor soil, using far less water in its consumption than cotton. According to the European Confederation of Linen and Hemp,“Across its lifecycle, a linen shirt uses 6.4 liters of water” compared to 2,700 liters for a cotton shirt.The United Nations Food and Agriculture Organisation states that flax uses 13 times less pesticides than potatoes, but is only approximately 1% of the world’s apparel fiber consumption. We think that needs to change.
is one of the most sustainable fibres in the world, earning the highest rating. Linen is thermo-regulating, it keeps us cool in summer and warm in winter. It can withstand high temperatures — making the fabric generally perfect for raiding the jungle or lounging on a tropical island. It absorbs moisture without holding bacteria. In fact, it is actually stronger when wet than dry and becomes softer and more pliable the more it is washed.
Flax, the plant from which linen is made, is also extremely versatile. Every part of the flax plant has traditionally been used to create a worthwhile product — nothing is wasted, and production is cost effective. Flax is resilient and can grow in poor soil, using far less water in its consumption than cotton. According to the European Confederation of Linen and Hemp,“Across its lifecycle, a linen shirt uses 6.4 liters of water” compared to 2,700 liters for a cotton shirt.The United Nations Food and Agriculture Organisation states that flax uses 13 times less pesticides than potatoes, but is only approximately 1% of the world’s apparel fiber consumption. We think that needs to change.
To ensure that you’re buying sustainably grown and produced linen opt for certified European linen. This certifies that at all stages in the process, from flax plant to finished product, the manufacturers comply with strict ethical and environmental regulations. This will also guarantee that the fabric is good quality and will last for a long time. Linen made in other parts of the world, like China, for example, may not have to meet such stringent environmental standards.
All HONU linen is either GOTS or OEKO-TEX® certified and is sourced within Europe.
All HONU linen is either GOTS or OEKO-TEX® certified and is sourced within Europe.