At HONU we will always produce in small batches. In doing so we can minimise fashion waste by curbing overproduction, one of the industry's most polluting elements.
As a result, we sell a large part of our collection by pre-ordering the pieces before production, which allows us to produce precisely what has been ordered and forecast which styles will be most popular.
We, therefore, run little risk of overproduction.

We don’t chase trends.
Instead of 
purchasing quickly accessible, unethically made items that loses its value in a single season and are quickly thrown away, consider investing in garments that will last and grow with you over time.
This is about making a conscious decision, not buying on impulse, but considering the process behind a piece of clothing.